Sociality, Not Social “Media” - Umair Haque

I believe that every kind of institution — business or otherwise — today carries not just a social responsibility, but an existential responsibility. A responsibility not just to society — but to life itself; and further, to the art of living. An obligation to elevate what’s worthy, good, and true in every life; a duty not just to “serve” people as “consumers,” but to better people as humans; a calling not merely to “deliver” — but to matter.

Umair Haque,Business Should Focus on Sociality, Not Social “Media”, Harvard Business Review